# bing-ads-mcp

> Use this tool when you need to manage Microsoft Advertising campaigns, including campaigns, ad groups, keywords, and ad extensions. It solves problems related to campaign optimization, ad targeting, and budget management by providing a clean set of tools for AI assistants to interact with Bing Ads. The tool accepts inputs such as campaign settings and keywords, and outputs optimized campaign configurations and performance metrics.

Canonical page: https://skillsregistry.net/skills/xar-bing-ads-mcp  
JSON: https://api.skillsregistry.net/v1/skills/xar-bing-ads-mcp

## Description

MCP server enabling AI assistants to manage Microsoft Advertising (Bing Ads) campaigns, including campaigns, ad groups, keywords, and ad extensions via a clean set of tools.

## Trust

- **Trust score (0–1):** 0.68
- **Verification tier:** scanned
- **Last scanned:** 2026-08-31

## Facts

- **Version:** 1.0.0
- **Skill type:** atomic
- **Execution layer:** mcp-remote
- **Runtime environment:** api
- **Category:** other
- **Updated:** 2026-08-31

## Source

- **Source listing:** [Glama](https://glama.ai/mcp/servers/uix159oxsh)
- **Repository:** <https://github.com/xar/bing-ads-mcp>

## Use it

Resolve this record through the SkillsRegistry MCP server (no auth, read-only):

```
claude mcp add --transport http --scope user skillsregistry https://api.skillsregistry.net/mcp
```

```json
{
  "jsonrpc": "2.0",
  "id": 1,
  "method": "tools/call",
  "params": {
    "name": "get_skill",
    "arguments": {
      "slug": "xar-bing-ads-mcp"
    }
  }
}
```

REST: `GET https://api.skillsregistry.net/v1/skills/xar-bing-ads-mcp` · pull for local use: `GET https://api.skillsregistry.net/v1/skills/xar-bing-ads-mcp/pull`

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SkillsRegistry indexes agent skills from public registries and GitHub. Skills we have analysed are scanned with Circle-IR and scored on six dimensions; each listing states its scan coverage. More: https://skillsregistry.net/llms.txt