# Master Metrics

> Use this tool when you need to analyze and generate insights from marketing data within a conversational interface, solving problems like campaign performance analysis and report building across multiple platforms. It connects to various marketing data sources, allowing for real-time queries and natural language report generation. Master Metrics enables seamless data exploration and sharing of dashboards via public links, making it ideal for use cases like trend identification and team collaboration.

Canonical page: https://skillsregistry.net/skills/master-metrics-master-metrics  
JSON: https://api.skillsregistry.net/v1/skills/master-metrics-master-metrics

## Description

Master Metrics MCP v1.0.0

Master Metrics MCP brings your marketing data directly into your favourite LLM, enabling you to explore, analyze, and generate insights without leaving the conversation.

What you can do:

Connect and browse your available marketing data sources
Explore accounts, metrics, dimensions, and date ranges
Query performance data in real time
Generate reports and insights using natural language
Access and share dashboards via public links

Use cases:

Analyze campaign performance across platforms
Build quick reports without logging into multiple tools
Ask your LLM to identify trends, anomalies, or opportunities
Share dashboards with teammates via public links

Technical capabilities:
Includes read and write tools for accessing structured marketing data, dashboards, and shareable links.

## Trust

- **Trust score (0–1):** 0.50
- **Verification tier:** unverified

## Facts

- **Version:** 1.0.0
- **Skill type:** atomic
- **Execution layer:** mcp-remote
- **Runtime environment:** api
- **Category:** ai-ml
- **Updated:** 2026-05-12

## Source

- **Source listing:** [Smithery](https://smithery.ai/server/master-metrics/master_metrics)

## Use it

Resolve this record through the SkillsRegistry MCP server (no auth, read-only):

```
claude mcp add --transport http --scope user skillsregistry https://api.skillsregistry.net/mcp
```

```json
{
  "jsonrpc": "2.0",
  "id": 1,
  "method": "tools/call",
  "params": {
    "name": "get_skill",
    "arguments": {
      "slug": "master-metrics-master-metrics"
    }
  }
}
```

REST: `GET https://api.skillsregistry.net/v1/skills/master-metrics-master-metrics` · pull for local use: `GET https://api.skillsregistry.net/v1/skills/master-metrics-master-metrics/pull`

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SkillsRegistry indexes agent skills from public registries and GitHub. Skills we have analysed are scanned with Circle-IR and scored on six dimensions; each listing states its scan coverage. More: https://skillsregistry.net/llms.txt