# Heista

> Use this tool when you need to decode video ads and analyze brand styles to inform your advertising strategies. Heista provides AI assistants with access to paid tools for decoding advertising formulas, loading brand voice, and generating scripts in specific brand styles. It helps solve problems related to ad creation, brand consistency, and marketing analysis, accepting inputs such as video ads, websites, and documents, and outputting decoded ad formulas, brand voice, and customized scripts.

Canonical page: https://skillsregistry.net/skills/heista  
JSON: https://api.skillsregistry.net/v1/skills/heista

## Description

Ad intelligence platform providing AI assistants access to decoded video ads and brand analysis tools. Features paid tools for decoding advertising formulas, loading brand voice from websites or documents, and generating scripts in specific brand styles.

## Trust

- **Trust score (0–1):** 0.50
- **Verification tier:** scanned
- **Last scanned:** 2026-09-01

## Facts

- **Version:** 1.0.0
- **Skill type:** atomic
- **Execution layer:** mcp-remote
- **Runtime environment:** api
- **Category:** media
- **Updated:** 2026-09-01

## Source

- **Source listing:** [PulseMCP](https://www.pulsemcp.com/servers/heista)
- **Repository:** <https://github.com/heista-co/heista-mcp>

## Use it

Resolve this record through the SkillsRegistry MCP server (no auth, read-only):

```
claude mcp add --transport http --scope user skillsregistry https://api.skillsregistry.net/mcp
```

```json
{
  "jsonrpc": "2.0",
  "id": 1,
  "method": "tools/call",
  "params": {
    "name": "get_skill",
    "arguments": {
      "slug": "heista"
    }
  }
}
```

REST: `GET https://api.skillsregistry.net/v1/skills/heista` · pull for local use: `GET https://api.skillsregistry.net/v1/skills/heista/pull`

---
SkillsRegistry indexes agent skills from public registries and GitHub. Skills we have analysed are scanned with Circle-IR and scored on six dimensions; each listing states its scan coverage. More: https://skillsregistry.net/llms.txt