# Gus Dantas · retail media measurement

> Gus Dantas · retail media measurement — com-ghostavo-retail-media-measurement. Use this tool when you need to measure the effectiveness of retail media campaigns, as it provides insights into the impact of advertising on sales and customer behavior, accepting inputs such as campaign data and sales metrics, and outputting actionable metrics and recommendations. It solves problems related to attributing sales to specific ads and optimizing marketing spend. Ideal for use in retail marketing contexts where data-driven decision making is crucial.

Canonical page: https://skillsregistry.net/skills/com-ghostavo-retail-media-measurement  
JSON: https://api.skillsregistry.net/v1/skills/com-ghostavo-retail-media-measurement

## Description

Retail media measurement in Gus Dantas's own words. No model inside: every answer is text he wrote.

## Trust

- **Trust score (0–1):** 0.30
- **Verification tier:** unverified
- **Last scanned:** 2026-09-02

## Facts

- **Version:** 1.1.0
- **Skill type:** atomic
- **Execution layer:** mcp-remote
- **Runtime environment:** api
- **Category:** media
- **Updated:** 2026-09-02

## Source

- **Source listing:** [MCP Registry](https://registry.modelcontextprotocol.io/v0/servers/com.ghostavo%2Fretail-media-measurement)

## Use it

MCP endpoint published by the skill: `https://mcp.ghostavo.com/mcp`

Resolve this record through the SkillsRegistry MCP server (no auth, read-only):

```
claude mcp add --transport http --scope user skillsregistry https://api.skillsregistry.net/mcp
```

```json
{
  "jsonrpc": "2.0",
  "id": 1,
  "method": "tools/call",
  "params": {
    "name": "get_skill",
    "arguments": {
      "slug": "com-ghostavo-retail-media-measurement"
    }
  }
}
```

REST: `GET https://api.skillsregistry.net/v1/skills/com-ghostavo-retail-media-measurement` · pull for local use: `GET https://api.skillsregistry.net/v1/skills/com-ghostavo-retail-media-measurement/pull`

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