# AppsFlyer

> Use this tool when you need to measure and analyze marketing performance across multiple platforms, including mobile, web, and CTV. It solves problems related to campaign optimization, app management, and ROI calculation by providing insights into key metrics such as ROAS, retention, and LTV. With natural language query capabilities and controlled access through role-based permissions, it offers a secure and intuitive interface for marketers to track and improve their campaign performance.

Canonical page: https://skillsregistry.net/skills/appsflyer  
JSON: https://api.skillsregistry.net/v1/skills/appsflyer

## Description

AppsFlyer provides marketing measurement and analytics across mobile, web, CTV, and PC/console platforms. The MCP server enables natural language queries for campaign performance metrics (ROAS, retention, LTV), app management, and OneLink configuration. Access is controlled by AppsFlyer role permissions and requires authentication with AppsFlyer credentials.

## Trust

- **Trust score (0–1):** 0.50
- **Verification tier:** unverified

## Facts

- **Version:** 1.0.0
- **Skill type:** atomic
- **Execution layer:** mcp-remote
- **Runtime environment:** api
- **Category:** data-analytics
- **Updated:** 2026-04-25

## Source

- **Source listing:** [PulseMCP](https://www.pulsemcp.com/servers/appsflyer)

## Use it

Resolve this record through the SkillsRegistry MCP server (no auth, read-only):

```
claude mcp add --transport http --scope user skillsregistry https://api.skillsregistry.net/mcp
```

```json
{
  "jsonrpc": "2.0",
  "id": 1,
  "method": "tools/call",
  "params": {
    "name": "get_skill",
    "arguments": {
      "slug": "appsflyer"
    }
  }
}
```

REST: `GET https://api.skillsregistry.net/v1/skills/appsflyer` · pull for local use: `GET https://api.skillsregistry.net/v1/skills/appsflyer/pull`

---
SkillsRegistry indexes agent skills from public registries and GitHub. Skills we have analysed are scanned with Circle-IR and scored on six dimensions; each listing states its scan coverage. More: https://skillsregistry.net/llms.txt