# Google Tag Manager MCP Server

> Use this tool when you need to manage and automate Google Tag Manager configurations, solving problems such as streamlined tag deployment and workflow optimization. It takes natural language inputs and outputs updated GTM configurations, enabling users to create, update, and publish tags, triggers, and variables. Ideal for use cases requiring efficient GTM account management and automation, such as marketing campaign tracking and analytics setup.

Canonical page: https://skillsregistry.net/skills/ambit1977-gtm-mcp  
JSON: https://api.skillsregistry.net/v1/skills/ambit1977-gtm-mcp

## Description

Enables comprehensive management of Google Tag Manager accounts, containers, workspaces, tags, triggers, and variables through OAuth2 authentication, allowing users to create, update, and publish GTM configurations via natural language.

## Trust

- **Trust score (0–1):** 0.77
- **Verification tier:** verified
- **Last scanned:** 2026-09-28

## Facts

- **Version:** 1.0.0
- **Skill type:** atomic
- **Execution layer:** mcp-remote
- **Runtime environment:** api
- **Category:** security
- **Updated:** 2026-09-28

## Source

- **Source listing:** [Glama](https://glama.ai/mcp/servers/iqtl7k7bwj)
- **Repository:** <https://github.com/ambit1977/GTM-MCP>

## Use it

Resolve this record through the SkillsRegistry MCP server (no auth, read-only):

```
claude mcp add --transport http --scope user skillsregistry https://api.skillsregistry.net/mcp
```

```json
{
  "jsonrpc": "2.0",
  "id": 1,
  "method": "tools/call",
  "params": {
    "name": "get_skill",
    "arguments": {
      "slug": "ambit1977-gtm-mcp"
    }
  }
}
```

REST: `GET https://api.skillsregistry.net/v1/skills/ambit1977-gtm-mcp` · pull for local use: `GET https://api.skillsregistry.net/v1/skills/ambit1977-gtm-mcp/pull`

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SkillsRegistry indexes agent skills from public registries and GitHub. Skills we have analysed are scanned with Circle-IR and scored on six dimensions; each listing states its scan coverage. More: https://skillsregistry.net/llms.txt