# genpark-marketing-mix-modeling-adstock-saturation-estimator-skill

> genpark-marketing-mix-modeling-adstock-saturation-estimator-skill — alphaparkinc-genpark-marketing-mix-modeling-adstock-saturation-estimator-skill. Use this tool when you need to estimate the impact of advertising on sales and optimize marketing strategies. It solves problems related to measuring ad effectiveness and identifying saturation points, providing inputs such as historical sales and advertising data, and outputs including estimated adstock and saturation levels. Ideal for use in marketing analytics and data-driven decision making contexts.

Canonical page: https://skillsregistry.net/skills/alphaparkinc-genpark-marketing-mix-modeling-adstock-saturation-estimator-skill  
JSON: https://api.skillsregistry.net/v1/skills/alphaparkinc-genpark-marketing-mix-modeling-adstock-saturation-estimator-skill

## Description

Marketing Mix Modeling (MMM) adstock & saturation estimator (Robyn style)

## Trust

- **Trust score (0–1):** 0.50
- **Verification tier:** unverified

## Facts

- **Version:** 1.0.0
- **Skill type:** atomic
- **Execution layer:** container
- **Runtime environment:** vm
- **Updated:** 2026-09-22

## Source

- **Source listing:** [GitHub](https://github.com/alphaparkinc/genpark-marketing-mix-modeling-adstock-saturation-estimator-skill)

## Use it

Resolve this record through the SkillsRegistry MCP server (no auth, read-only):

```
claude mcp add --transport http --scope user skillsregistry https://api.skillsregistry.net/mcp
```

```json
{
  "jsonrpc": "2.0",
  "id": 1,
  "method": "tools/call",
  "params": {
    "name": "get_skill",
    "arguments": {
      "slug": "alphaparkinc-genpark-marketing-mix-modeling-adstock-saturation-estimator-skill"
    }
  }
}
```

REST: `GET https://api.skillsregistry.net/v1/skills/alphaparkinc-genpark-marketing-mix-modeling-adstock-saturation-estimator-skill` · pull for local use: `GET https://api.skillsregistry.net/v1/skills/alphaparkinc-genpark-marketing-mix-modeling-adstock-saturation-estimator-skill/pull`

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