# Meta Ads

> Use this tool when you need to analyze and optimize your Meta Ads performance, identify areas of wasted spend, and inform data-driven campaign strategies. It connects your Meta Ads data to AI agents, enabling audits, performance analysis, and cross-referencing with other data sources. With read-only access to your ad accounts, it provides aggregated KPIs, daily metrics, and entity details to help you make smarter advertising decisions.

Canonical page: https://skillsregistry.net/skills/adadvisor-meta-ads  
JSON: https://api.skillsregistry.net/v1/skills/adadvisor-meta-ads

## Description

**Give your AI agent direct access to your Meta Ads data.** Connect Claude, ChatGPT, or any MCP-compatible AI to your ad accounts and turn conversations into insights.

### What you can do

- **Run full account audits** — Ask your AI to analyze every campaign, flag wasted spend, and surface opportunities you're missing.
- **Keep your agency honest** — You're paying thousands a month. Now you can have AI independently verify their work, check if budgets are allocated correctly, and spot underperforming campaigns they haven't addressed.
- **Strategize smarter** — Plan new campaigns grounded in real performance data. Ask "what's working?" and get answers backed by actual ROAS, CPA, and spend numbers.
- **Cross-reference with other data sources** — Already connected to Shopify, GA4, or your CRM? Combine your revenue data with ad performance to get the full picture: true customer acquisition costs, real ROAS by product line, and where your next dollar should go.

### What's included

5 tools covering the full Meta Ads hierarchy:

| Tool | What it does |
|---|---|
| `list_ad_accounts` | Discover all connected ad accounts |
| `list_entities` | Browse campaigns, ad sets, and ads |
| `get_performance` | Aggregated KPIs — spend, revenue, ROAS, CPA, and more |
| `get_timeseries` | Daily metrics to spot trends and diagnose drops |
| `get_entity_details` | Targeting, bid strategy, budgets, and creative config |

Plus a business context resource with your break-even ROAS, AOV, target CPL, and an AI-generated research report for each account.

### Getting started

1. Sign up at [adadvisor.ai](https://adadvisor.ai?utm_source=smithery&utm_medium=mcp&utm_campaign=tk-smithery) and connect your Meta ad account
2. Generate an API key in Settings
3. Connect this MCP server using your key

Data syncs every 30 minutes. All tools are read-only. Your ad account is never modified!

## Trust

- **Trust score (0–1):** 0.50
- **Verification tier:** unverified

## Facts

- **Version:** 1.0.0
- **Skill type:** atomic
- **Execution layer:** mcp-remote
- **Runtime environment:** api
- **Category:** ecommerce
- **Updated:** 2026-05-11

## Source

- **Source listing:** [Smithery](https://smithery.ai/server/adadvisor/meta-ads)

## Use it

Resolve this record through the SkillsRegistry MCP server (no auth, read-only):

```
claude mcp add --transport http --scope user skillsregistry https://api.skillsregistry.net/mcp
```

```json
{
  "jsonrpc": "2.0",
  "id": 1,
  "method": "tools/call",
  "params": {
    "name": "get_skill",
    "arguments": {
      "slug": "adadvisor-meta-ads"
    }
  }
}
```

REST: `GET https://api.skillsregistry.net/v1/skills/adadvisor-meta-ads` · pull for local use: `GET https://api.skillsregistry.net/v1/skills/adadvisor-meta-ads/pull`

---
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